Beauty Without Fuss

Tuesday 22 March 2011

When Poppy King met No7

A brand new range of lip products were born:

I can't deny that I have a bit of a fangirl crush on Poppy King, aka the Lipstick Queen,  she's a stylish lady who is basically dedicating her life to lipstick.  Much like myself but, you know, with style and a lipstick company, and business sense and stuff.  I own something from practically every release she's done over the last few years or so, and, even when I think the ideas are a bit suspect (hello Jean Queen), I can't deny that she's onto something.

Poppy believes that there's a perfect lipstick (indeed a perfect red lipstick) for everyone, even people who hate lipstick, and this, her latest collection of lipsticks - and glosses - in collaboration with No7, which is released this week, is almost entirely perfectly pitched, in my opinion.

The lipsticks and glosses are entirely without shimmer, sparkle and glitter (and expect me to have more to say about glitter in cosmetic products later on in the week), and flavour, which makes a refreshing change.  There are seven shades in the range which runs the gamut from nudes to pinks to reds to browns to berries.

At the recent press launch, I was given Romance and History to try - which are, luckily the two I'd have gone right out and purchased that day, had they been available!


As you can see, both the glosses and the lipsticks swatch on the sheer side, Romance is a nice neutral pink, and History a sheer neutral red, not too orange, not too blue. Now, whilst they are sheer, they are buildable, particularly if you layer the gloss and lipstick together.  

Here, I'll demonstrate:



As you can see, alone, the lipsticks are sheer, and have a satin - not too glossy - finish, but adding a slick of the (slightly sheer on it's own) lipgloss intensifies the colours.  

Both the gloss and lipsticks are hydrating, and non-drying, although the wear is about average for such a balm-like product, a couple of hours, and they won't really last much beyond your morning cup of coffee. But they are so soft and hydrating that re-applying them isn't too much of a problem.  Best of all, the lipgloss isn't sticky!

The packaging on the lipsticks is nice, it's very different to normal No7 offerings, which I normally think look a bit cheap - even the special limited editions.  Metal cased, and rather on the small side, they actually contain a full-size lipstick, and they're more than comparable to the original Lipstick Queen lipsticks, including price, as they're going on sale for £12 each.

Sadly, the lipgloss packaging isn't that brilliant - Poppy explained it wonderfully at the launch, talking of Bakelite, Man Ray and Marilyn Monroe, and other such great visuals, and her lookbook was amazing ... but, just adding a spotty lid to a lipgloss isn't really that inspiring, to be honest.  Also, the doe foot applicator doesn't pick up much product - and tends to wipe off that which you do apply -  I'd have much preferred a brush, particularly for layering!  The lipgloss will be available for £11.

The range will be available both in-store and online later this week, I'll be going in to pick up one or two of the other shades, will you?

The Fine Print: PR samples received at press launch, but I'd have happily handed over actual cash-money for merely the opportunity to sit and gas with Poppy and Lisa Eldridge even without the goody bag! 

This post originated at: All rights reserved.


  1. question: how does the gloss compare to normal no.7? that's the one I normally use.

  2. I do love Poppy and think her collections are ace, but I feel a little bit like she's sold out to collaborate with Boots. But then again with the spondoola she got for it who wouldn't?


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