Beauty Project at Selfridges

By Tindara

If you’re into beauty and its associated pleasures it can’t have escaped your notice that Selfridges has something rather special going on at the moment. The Beauty Project started on the 1 May and continues till 12 June. I went along for a sneak preview on Thursday morning and not only are there plenty of new launches and limited editions; there are lots of interesting events planned; poetry workshops and advice from some of the most knowledgeable in the business, as well as serious debate and discussion. Subjects include aging, body image, self-esteem, sexual stereotyping, tattooing and body modification with the likes of two of my favourites, beauty guru Sali Hughes, and psychotherapist and campaigner Susie Orbach, as well as countless other big-hitters. 

 

There are also interesting collaborations with artists, Jo Malone are working with London studio collective Calm and Collected who are live screen-printing in store to decorate a suite of bottles. Their sketchbooks and inspiration boards are also on show and it’s great to see how their designs have developed. Acqua di Parma have also worked with artists to produce some beautiful limited edition hand painted lids for their Blu Mediterraneo collection. Bobbi Brown have launched Art Sticks with giant pencils about the place, and MAC have their full range displayed in giant lipstick storage too. I love a massive lipstick or eye pencil. Reminds me of my days as a window dresser in Boots. My office was full of giant lipsticks and enormous fake perfume bottles. Sigh.

For those of you against cosmetic surgery but interested in softening the signs of aging, Spa Junkie has recently unveiled her new venture, the Face Gym, which works on the premise of exercising the face in the same way that you would the body. There are also a couple of Fingers 2 Go manicure machines that paint nail art directly onto fingernails or stick on falsies then and there. There are hundreds of designs to choose from and you can even print a selfie or group friend shot onto your nails. I predict groups of teenage girls going mad for them.

In short, lot of fabulous new products and a fascinating series of events. I’ll be at ‘Sali Hughes: Beauty, Good Or Bad For Our Body Image?’ And may even do some shopping. Join me! Have a look at the programme and get down there

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