Beauty Without Fuss

Tuesday, 15 July 2014

Makeup Revolution: Blushers in Now and All I Think About Is You

By Laurin

In 2007, against her better judgement, Her Gracious Majesty Queen Elizabeth II extended to me an offer of citizenship which I duly accepted. There was a ceremony at Lambeth Town Hall, and I came away with a souvenir photo of me looking like I’d accidentally joined the Hogwart’s branch of the BNP.


To receive this honour, I had to sit the “Life in the UK” exam, thus satisfying the British government that I did indeed know the date that women gained the right to divorce their husbands and what percentage of the population identify themselves as Muslims. There was a study guide! I made flashcards! But to get to the really useful stuff, you just have to learn by trial and error and the occasional raised eyebrow at the pub. Here’s a few of the things I wish someone had told me when I arrived at Gatwick fourteen years ago:
  1. When your friend cancels your plans at the last minute, he hasn’t blown you off, he’s blown you OUT. The former means something completely different and is best not discussed in front of your mother-in-law.
  2. Do not be tricked into ordering Pimms and lemonade simply because the sun is out. It is essentially a non-alcoholic beverage with added hedge trimmings, and you will need to build up your alcohol tolerance if you ever hope to truly fit in.
  3. People will make assumptions about your social class based on the word you use to refer to your evening meal.
  4. People will make assumptions about your social class based on the daily newspaper you read.
  5. People will make assumptions about your social class based on the supermarket you most frequent.
  6. Superdrug is the best chemist on the high street.
The last point eluded me until about six months ago. It only dawned just how much love there is for Superdrug when I realised that people were genuinely excited for their 50th anniversary product editions. It seemed that every woman who spent her formative teenage years in this country had a happy memory of spending Saturday morning with a coven of girlfriends, happily wallowing in the cheap and cheerful nail varnishes and lipsticks at her local branch. I, on the other hand, had pretty much ignored them for the past 14 years, having been impressed by the fact that I could buy a lemon-flavoured yogurt from their main competitor on my first visit to these shores. So exotic! I now see the error of my ways.


Superdrug’s new cosmetics range Makeup Revolution definitely falls into the “cheap and cheerful” category, but that’s no reason for letting the teenaged girls have all the fun. I have, of late, been extremely impressed with the colour and longevity of both their powder blusher ranges.


I tested All I Think About Is You from the Vivid Baked Blusher range (£2.50, above right) and Now from the Powder Blusher range (£1, above left), and found that they performed as well as blushers at twenty times the price. The packaging is nothing to write home about, but for the price of a Diet Coke, I’m not complaining.


Now is a soft, rosy pink with an almost undetectable shimmer, while All I Think About Is You is a brighter candy pink with swirls of tawny gold. They both give a pretty, sheer wash of colour that looks beautiful on my ghostly skin, but without making me look so flushed that fellow Victoria Line commuters ask me if I’m okay. Despite the shimmer, Now actually goes on quite matte, giving it a low-key yet polished look that’s perfect for work or general daytime wear. All I Think About Is You is now my go-to blusher for a fast casual look. It makes my cheeks pop without looking too “done”, and the golden highlights mean I can skip the highlighter altogether. I get a good nine hours wear from both formulations.

I’ve not seen the range in store yet, but it’s available to order online. Get stuck in – cheap make-up is a great way of trying out a new look or colour without worrying about wasting your hard earned cash. Any other questions, give me a shout: I’ll be the girl on the houmous aisle at Waitrose with a copy of the Guardian tucked under my arm.


Makeup Revolution is available at www.superdrug.com.

The Fine Print: Purchases.

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