Beauty Without Fuss

Tuesday 30 September 2014

Nail Effects with IZ Beauty of London

By Emily

A couple of weeks ago I was invited along to the launch of IZ Beauty of London’s new collection of nail effects at The Sanderson Hotel in London. Other than nails, my other favourite thing is pick and mix, so imagine my glee when I arrived to discover a table piled with nail amazingness and jars of sugary delights! It’s like they knew I was coming!

Nestled amongst the bonbons and strawberry laces was a whole new kind of candy…and I was invited to fill up a box with all my favourite bits. From simple studs, to punk spikes and gold leaf, this collection is pretty damn awesome. Even the humble nail sticker has had a makeover: the Deco It designer nail decals are a revelation; something between a transfer and a sticker, they lie flat to the nail with no annoying edges to come unstuck. Most of the elements have been designed with gel nails in mind, but that hasn’t stopped me applying some of these amazing effects to my natural nails. I hope you like them!

I love the simplicity of this look – a simple black gloss nail with single gold studs at the base, and a graphic decal in gold on a feature nail. After sealing with a good top coat I was impressed that the studs stayed put for a good week (though the provided glue was very strong!).

The second look I tried was a bit fiddly but once you get into a rhythm applying the studs it doesn’t take long at all. I started with two coats of my favourite Essie polish called Cocktail Bling. Then using a dabber with a touch a glue I added the individual studs (alternating gold flat studs and blue pearls) in a long strip. I love this effect and once again, it lasted for a week, with the studs out-lasting the polish!

The good news is that all these lovely embellishments and decals will be available at at the end of October.

And finally, when you’ve got studs (or worse, glitter polish) that won’t budge, here’s how to remove it quickly and simply – just soak cotton pads in remover, wrap around each nail, wrap in foil and leave for about 10 mins. When you remove the foil and pads away comes all the polish!

The Fine Print: PR Samples

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