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Tuesday 6 July 2010

Guest Post: Esthederm Suncare

If you don't read MakeupbyKaty, you should!  She's a font of some amazing knowledge, and she's a lovely person to boot, I love her, and you will too.  Today, she's talking some sense about suncare:

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Hi!,

I recently came back from 10 days in sunny, glorious Greece. Great food, white beaches, hot sun. Perfect. Except that me and the sun, well let’s just say that it’s a one way love affair.

I’m happy to admit that I enjoy the sun, that I embrace the sun, that, shock horror, I like to tan. It is an area that is controversial to say the least! As the sister of someone with Albinism and the daughter of a Dermatological secretary, I am educated in all matters of sun-damage. So when I do get the chance to see some sun, I take every precaution to protect as well as get some colour to my skin.

I like to think about my tan levels in terms of Biscuits. I generally never get darker than a Digestive…and that’s fine with me… I don’t hanker after russet brown skin. I just don’t have enough melanin. And I’m ok with that.

My husband on the other hand, with his half Greek genes, goes roughly the colour of a Bourbon biscuit within the first week. And that’s with no trying. I think that somewhere along his genealogy, he has an ancestor that was a mahogany table.


 All jokes aside, I do have to be very careful as I am prone to easily burning and the pink wafer is neither delicious, nor an attractive look. 

So how do we get a balance between over exposure and Vitamin D deprivation?

I am a huge believer in the good that the sun can give us. I treat the sun with respect, knowing that it’s just as likely to harm me as to help me.

I first discovered Esthederm Sun care when working as a visitor in Space NK a year or so ago. There was a huge buzz about it with the staff, and that for me is a very telling sign. Space NK staff are usually very skincare/sun care savvy and if they’re excited and purchasing, my ears tend to prick up.

My usual holiday sun care purchases are an SPF30 for the first few days, an SPF15 for the rest of the holiday. I have also used Tan stimulating creams and also tablets (with disastrous effects, I may blog about it another time). So when a friend suggested I could take just the one and it would suffice, I took the leap.

At £38, it’s not cheap. And I’m also going to have to simplify the technology to explain why. 

The one I opted for was the Adaptasun Body Milk for Extreme Sun. This is how the levels work at Esthederm. You choose your sun care by your skin sensitivity levels and the sun level of your holiday destination. Hence, I went for Extreme. The Website states the Result as ‘Optimal Tanning quickly and safely’

It also ‘Ensures a suitable protection under extreme exposure (glaciers, tropics, prolonged exposure to the sea or high altitude).

Here is what Esthederm have to say about their ‘different’ approach to the Sun.

•  Overexposure to the sun is dangerous, as is its absence
Sun is essential to life because of its heat, its light and its natural anti-depressant action.

•  Tanning does not age skin
Photo Cellular skincare protects cells from the attacks of free radicals.

•  Tanning is the best protection
On the skin’s surface, melanin pigments absorb some of the solar radiation.

•  Adaptation to sun rather than over protection
Completely depriving the skin of sun exposure makes it lose its ability to adapt to the sun, which is tanning.


•  Inequality of the skin’s behaviour under the sun is not inevitable
With Photo Cellular Skincare, fair skin tans; intolerant skins bear the sun.


•  SPF is not a reliable or sufficient indicator
SPF measures the risk of sunburn but not the risk of ageing, nor of photo-sensitisation.

My take on this? Instead of totally blocking my skin from the sun, I’m using the positive aspects of it to help my skin to adapt. I have no burnt skin. I have no peeling. I feel great. I’m tanned, safely.  Of course, we still have to take responsibility and be wise in our sun exposure. I don’t lay out in the sun for hours at a time. I religiously re-apply every two hours, sometimes more often. I apply it liberally, DO NOT SKIMP!! After swimming I re-apply, as I do before swimming, on my shoulders and forehead.

I tend to skulk off either under an umbrella or to a bar between the hours of 12 and 3 and I never fall asleep with bits sticking out of the shade, (anymore….).

I cannot really do the technology justice, I’m not a scientist, but I will tell you this. I will never go in the sun again without my Esthederm.

Here is a gratuitous picture of me on holiday. 


Yours, deep in post holiday blues

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