Lippie Chat - Fiona Parkhurst of Amie Skincare

Another Sunday, another profile of someone I think is doing interesting things in the beauty industry at the moment.  This week, please welcome Fiona Parkhurst of Amie Skincare:

 Hi Fiona, can you tell us a bit about yourself?

Well, I am a ‘working mum’ of two teenage kids – Harry who’s 16 and doing A/S Levels and Samantha who’s 14 and beauty and fashion-mad! I have a lovely, very patient husband and a very naughty Golden Retriever dog called Gemma.

How did you end up in the organic “beauty” industry?

I have spent my whole career working in the beauty industry and for some of the ‘big players’ such as Estée Lauder, as I have always been passionately interested in beauty products.  So, it was an obvious thing for me to develop my own range which also dovetailed into my interest in natural and organic ingredients.

A lot of previously “high-powered” women are increasingly giving up their lucrative careers in order to get involved with organic products at the moment; do you have any thoughts on why that may be?
I think it’s because, as a mum, you are always so concerned about what you feed your children or what you put on their skins.  So you start to question all the previously received wisdom and want to have better, greener, healthier products for the whole family.

How did Amie come into being? 

Well, I actually developed Amie for my own daughter, Samantha, who, when she was around 11 starting needing to use skincare products as her skin was changing and getting oilier.  I looked around for nice, gentle,
natural products for her to use, and, when I couldn’t find any that were good quality but affordable, I decided to create my own.

What are the philosophies behind Amie?

Really, it’s about creating excellent products that deliver what they promise and using only the best, natural and organic ingredients that we can find.  We also want to make Amie products affordable and keep our prices under £5 as not everyone can afford the pricey upmarket brands.  We also hate anything to do with animal testing and want products to be vegan and vegetarian friendly.

What makes Amie unique?

Well, all of the above plus the fact that it was created for a real person – Samantha.

Who are you targeting the Amie brand at?

Everyone !  From women in their early teens upwards – we have many, many happy customers who are in their 20’s, 30’s and 40’s.  Amie is all about effective cleansing and moisturising using high quality natural ingredients and no nasty chemicals.

What do you hope is in the future for Amie?

Just to create more and more products !  I get requests every day for new products and I love developing them – so, just watch this space !!

What’s your beauty regime?

I always cleanse my face – morning and night !  I use our Amie Morning Clear Facial Wash without fail, as I still have combination skin and need to keep it clean (but not stripped).  Then I use a light moisturiser, Amie Morning Dew Matte Finish Moisturiser – obviously - as my skin can get shiny and I need a shine control product.   I nearly always wear makeup and cannot live without black mascara !

What is one cosmetic product couldn’t you live without?

My Amie Bright Eyes Gentle Eye Makeup Remover as I use mascara every day and always take it off before I go to bed.  So I needed a very gentle but effective eye makeup remover and Bright Eyes is the best !

What advice would you give Get Lippie readers?

Don’t forget to take great care of your skin !  Sounds obvious but many women spend hours and hours on their hair, makeup and nails but forget to make much effort with their skin. 

Amie products are available at Superdrug, Boots and John Lewis and online at: www.amieskincare.com

Eye Makeup Remover Challenge - Pt 3 The Final

It's the final week of my eye makeup remover challenge!  The contenders are: Talika (100ml £12.72) - winner of last week's high-end challenge, and Amie (125ml £4.75), the winner of the cheap and cheerful contest the week before. Both removers fared extremely well with my every day makeup, so this week, I've made it a bit more difficult.

The Challenge:

This is a version of my night-time smokey eye makeup, but I've altered it slightly to really put the removers to the test.  Again, three shades of shadow applied over Urban Decay Primer Potion, but I've used MAC Blacktrack fluidliner which is next to impossible to remove once it's really set in, and waterproof mascara.  Max Factor Lash Extension Effect mascara to be exact, which will have it's own review soon.

Round One - the melt:

As usual, I begin by holding cotton wool pads soaked in make up remover on my eyes for 30 seconds:

Both have done a pretty good job of soaking off the first layer of mascara, and there's a fair bit of smudging around the eyes:

There's very little to choose between the contenders at this point, so I'm calling this round a draw.

Round Two - after:

After full make up removal, here's how the pads look:

Just look at that Amie pad (on the right), this stuff eats makeup!  This is how my eyes look at this point:

Again, very little to choose between them, however, I am noticing that the skin around the eye I'm using Talika on feels very tacky, and slightly taut, a side effect that I'm not having with the Amie on the other eye.  I mentioned in my last review that the Amie stings my skin, but, I've had this bottle tested by three other people, and they've had no problems with stinging whatsoever, so I'm ignoring that effect for scoring purposes, as that's my skin at fault, and it's highly unlikely to affect many other people, unlike the tacky skin-feel of the Talika.

Round two to Amie.

Round Three - The Shower Test:

Other cleansers have failed miserably at this point, so let's see how our two finalists fare after a hot shower:

Nothing.  No smudges, no runs, no flakes.

A draw.

Round Four - Cleansing oil:

Once again, I break out the big guns (actually, a bottle of Nude Facial Cleansing oil, which is the straw that broke Chanel's back last week), and here's the result:

Again, nothing, nada, zip, zilch, zero.  These are both amazing cleansers, and they've left not a streak or a smudge of leftover mascara between them, which is just fantastic.  However, it means I'm left to judge them on things outside of just their cleansing ability, which is going to make my final judgement slightly unobjective, so bear with me.

Final Analysis

This is exceptionally difficult to call.  Both products have performed extremely well, and rather better than I expected any oil free makeup removers to perform when I started this trial, but my gut instinct is that if I were to purchase either of these products again, it'd be the Amie (even with the stinging), over and above the Talika.  It's cheaper, for one thing - especially when you compare it on a ml for ml basis - and I prefer how it leaves my skin feeling afterwards, not sticky, not taut, not soapy.  It's an excellent value product, and I think the values behind the company are ones I admire. 

I realise I am very far from the target market for this range (it's primarily aimed at teenagers and women in their early 20's) but I think good skincare is a lesson best learned early.  Certainly, it's one I wish I'd learned earlier. Personally, I think my skin is so sensitive now because there simply weren't affordable products like this around when I discovered makeup, and I spent a long time applying cheap slap - a lot of cheap slap! - and removing it with the cosmetic equivalent of paintstripper as a result. I think it's that which has left my skin needing to be treated a lot more gently now.

There are a lot of other products in the Amie range, if they're all made up to this standard - and I suspect they are - it's a very good skincare range, whatever your age.

Eye Makeup Remover Challenge - Pt 1

Even though I use cleansing oils to remove my makeup, it seems I'm still collecting eyemakeup removers at a rate of knots for some reason!  This isn't entirely a bad thing, as I do love me my full on lashes and liner, even with a "natural" look, and sometimes, you just want those bad-boys OFF!

If you've ever read my Products I Simply Can't Live Without post, you'll know that I swear by Chanel's Bi-Phase remover, but I wanted to put it to the test, is it really the best, or is it something I'm just so used to using that I only think it's good?  So, I'm setting up an eyemake up remover challenge over the next couple of weeks - cheap and cheerfuls first, then high-end removers, then I'll pit the winner of each of those categories against each other in a final showdown.  I'll wear the same makeup in each week so that it's fair ...

The Contenders:

On the left there, we have Amie Bright Eyes Very Gentle Eye Makeup Remover, and on the right we have Boots Botanics Soothing Eye Makeup Remover.

Amies Say: "Bright Eyes removes make-up effortlessly and gently without stinging or irritating the delicate eye area.Harmonising natural actives – meadow cornflower and chamomile soothe and decongest while grape water cleanses. Cooling cucumber hydrates and refreshes."

Boots Botanics say: "Botanics Soothing Eye Make Up Remover effortlessly removes eye make up even waterproof mascara while also comforting and soothing the eye area, containing soothing Iceland Moss with high sugar content which helps to hydrate and calm skin as well as cleanse"

The Challenge:

Doesn't look too difficult, eh?  But I've used Urban decay primer potion, three powder shadows and two coats of mascara to look that "natural" ... oh well.

Round one:

First thoughts are that the Amie has a cute little push button top to control how much you get out of the bottle, and the Botanics bottle has a stupid little screw-top and no flow control, so I ended up spilling the stuff all over the counter.  Botanics is a bi-phase remover meaning you have to give it a damn good shake before using (which makes it look rather unpleasantly globular), whereas the Amie is just a clear blue liquid that doesn't need shaking.  There's no scent whatsoever in the Botanics, but the Amie smells quite "perfume-y".

I always apply makeup remover to a cotton wool pad, then hold it over my eye for about thirty seconds, to allow the remover to dissolve the products a little.  Here's how the pads looked after:

You can see, the Amie has definitely got to work on that mascara a lot quicker than the Botanics. (the order of the products is reversed on my face, so I've added labels to make it easier to see which is which)

Round two:

Once the remover has had a chance to melt the makeup off my eyes, I then use the pad to - very gently - remove the rest of my makeup. here's how everything looked at the end:

 

Thoughts at this point are that the Botanicals remover is very oily and has left my eye with a greasy, soapy feeling that will have to be rinsed off.  The Amie has removed my make up nicely, and not left me with a greasy afterfeel (it's actually oil-free), so it's at this point, that I would ordinarily declare Amie the winner.

However

Amie stings.  It really stings! It's not meant to sting.  They mention how gentle it is on the packaging about three or four times! Now, I have stupendously sensitive eyes and practically every eye product on the market stings my eyes at some point (cosmetics don't for some reason), but the Botanics doesn't sting me at all.  I have someone else using the Amie at the moment, most likely it won't be sting-y at all, it's just an odd quirk of my skin, but I'll mention their findings. Now, I'm torn, Amie's the better product, but Botanicals isn't painful.  What to do?  Can't fail both products in the first round!

So, which wins?  

This picture actually decided it for me:

I had a shower after removing my eyemakeup, and this is what looked at me in the mirror when I got out.  The Amie had completely removed my makeup, whereas the Botanicals had left a residue of mascara, and that's not good.  In fact, it's completely the opposite of good.  Don't care that you don't hurt at this point, removing make up is what a makeup remover is meant to do, and frankly, this isn't good enough.

Amie wins, (by a default).

Boots Botanics currently costs £1.93 on Boots.com, and you can buy Amie from Superdrug at £4,95. The Botanics is my own purchase, but the Amie was provided for review purposes.

Next week, Chanel vs Talika.